B-50-WS is a natural water soluble liquid coloring agent produced from red beet pigments. As a food coloring, B-50-WS provides a natural purple hue and is heat stable up to 80°C. It is suitable for use in various food applications requiring a dark purple color. B-50-WS contains betanin as the major pigment which is extracted from red beets. Betanin is a stable coloring agent that does not break down during processing or cooking. B-50-WS allows food manufacturers to achieve the desired coloring effect in a natural way without using artificial colors. The product is compliant with various food regulations and is suitable for use in foods where a natural purple color is required.