B-35-WS-P is a natural coloring ingredient produced from red beet extracts. As a water soluble powder, B-35-WS-P provides a dark purple hue and is heat stable up to 80°C. It is suitable for use in the food industry to naturally color products without artificial dyes. B-35-WS-P contains betanin as the major pigment which is heat stable and provides consistent coloring. The product is extracted through traditional methods without modifying the chemical nature of the pigment. B-35-WS-P is compliant with various food regulations and does not require nano labeling. It is a natural coloring solution for the food industry to achieve the desired coloring without artificial ingredients.