Let your pets keep up with your active urban lifestyle!
Pets are more than just companions, they're a part of the family. Pet owners are spending much more on their furbabies as their status elevates to "humanization", so much so that the APAC pet grooming market is projected to grow at an 8.8% CAGR from 2021 – 2027, outpacing the other regions.
Higher spending also comes with higher expectations. Urban households, which are becoming the norm in Asia, seek pet products that let them keep up with their active lifestyles. this could be addressed by different features in pet products:
- Convenience and Portability – easy to carry and to apply, even in the outdoor heat and humidity.
- Multifunctionality – can perform many activities, from keeping pets clean to treating their fur.
- Exosome Protection – protects against the environmental stressors, including pollution and UV.
The Furry Fam Kit: Outdoor Solutions
Our team of technical experts in IMCD Asia-Pacific Home Care and I&I has developed the Furry Fam Kit, a set of formulations designed for the modern pet. This kit includes concepts for outdoor and indoor use, made with ingredients that cater to the modern pet. Scroll down to see the concepts meant for the outdoorsy furbaby.
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