Pamper you furbabies with luxurious products and experiences
Pets are more than just companions, they're a part of the family. Pet humanisation is the trend of treating pets with a level of care, attention and luxury relatively higher than for the average domesticated animal, which led to a boom in the pet care market. The APAC pet grooming market is projected to grow at an 8.8% CAGR from 2021 – 2027, outpacing the other regions.
Higher spending also comes with higher expectations. When pets spend the day with their furparents at home, the features in the products used to care for our furry friends can be quite similar to any other family members’:
- Wellbeing – keeping comfort and gentleness in mind – claims of sensitive care, soothing, and free-from additives.
- Health & nutrition – formulated by ingredients commonly found in health products – vitamins, prebiotics, and other supplements.
- Personal philosophies – aligns with what the consumer believes in, particularly in sustainable, eco-friendly products as well as the use of natural ingredients
The Furry Fam Kit: Indoor Solutions
Our team of technical experts in IMCD Asia-Pacific Home Care and I&I has developed the Furry Fam Kit, a set of formulations designed for the modern pet. This kit includes concepts for outdoor and indoor use, made with ingredients that cater to the modern pet. Scroll down to see the concepts meant for the pampered furbaby.
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